Personal data protection

If you buy

The most common data you provide to us is the data collected through the form for ordering goods or other services on our website. This is mainly data that is necessary for the conclusion and performance of the purchase contract.

This information is required for the processing of your order and can be divided into:

• Identification data, which are the first and last name, and in the case of a purchase for a company, the ID number and VAT number;
• Contact details, which are e-mail address, postal address, billing address, telephone number, bank account and payment details;
• Data generated by the contract, specifically products purchased, volume of services provided and customer segment.

If you are a subscriber to commercial communications

You may receive commercial communications from us regarding similar products to those you have purchased from us. You can always refuse to receive these communications by replying to the communication sent to you. Unsubscribing from commercial communications is free of charge.

If you are a subscriber to these communications, we process the following data:

• Identifying information, specifically first name;
• Contact details so we can communicate with you;
• Demographic data, derived from your settings and behaviour on the site, which includes gender and language preference.

If you visit our website or create content on our website

When you visit our website, we collect various information about you during your visit, such as your IP address, browser and language preference settings, the websites you visit, including the time of your visit. We also monitor your movement around the website, or what links you click on, so that we can tailor the content you see as much as possible and offer you products and content that you will appreciate.

When you visit our website, we store and subsequently read cookies on the browser and device you use, which we address in a separate section of this Policy.

However, in addition to cookies, we also process data about your behaviour on the website, your IP address, the data provided by your browser, specifically the resolution, the operating system of your device, including its version and language settings.

We also allow you to be active on our website and create content such as reviews of products you have purchased and determine their usefulness, or comments on our blog posts. You do not need to have a customer account to create this content. Your first and last name can be included with these posts if you enter it in the form. You are responsible for the content and activity you post on our website, so we urge you not to publicly share personal information through content that you do not wish to be publicly available.

Our website may contain links to other websites that we believe are practical and may contain useful information. We would therefore like to advise you that these sites may be owned and operated by other companies and organisations who process data in accordance with their own security and privacy policies. Our company has no control over such processing and accepts no responsibility for any information, material, products or services contained on or accessible through this website.

If you contact us on the customer service line or social media

If you choose to contact our customer support by phone or email, we primarily process phone call records as well as email communication records.

If you contact us about your request via our website or profile on selected social networks, the processing of your personal data is governed exclusively by the Personal Data Processing Policy of the company that operates the social network in question.

If you visit the establishment

We install CCTV systems in our premises and other areas to protect our legitimate interests in order to protect our property and yours. If you visit our premises, we will process CCTV footage on which you may be captured. The premises where cameras are placed are always properly marked with a notice.

If you set an alert to watch for availability

In case of unavailability of the goods you are interested in, we offer you the possibility to set up availability monitoring. When the product is back in stock, we will inform you by a message sent to the e-mail address you have provided, which we will process for this reason.

If you give us a rating on rating portals

Once the goods have been delivered, you can receive a request to rate them and your satisfaction through the rating portal of your choice. We value every feedback immensely, but it is up to you whether you choose to give us a rating. In the case of this evaluation, we process and forward the following data to the relevant partners:

• Contact details, specifically the email address used to send the evaluation invitation;
• Data generated by the duration of the contract, specifically the products purchased.

Purchase of goods and services

We most often process your personal data for the purpose of fulfilling a purchase contract, in order to successfully process your order sent via our website or customer service line and deliver the goods to you. Your e-mail address and telephone number are used to send you an order confirmation, to receive confirmation of receipt of payment, to send you an electronic invoice, to keep you informed about the status of your order and for any other individual communication regarding your order.

Marketing offers

We send you commercial communications regarding similar products to those you have purchased from us. You can always refuse to receive these communications by replying to the communication sent to you. If you unsubscribe from commercial communications, we will no longer use your electronic contacts for these purposes. Unsubscribing from commercial communications is free of charge.

Customizing and creating content, ensuring better website traffic

We want to tailor content and recommend products that you will be interested in. For this reason, we use the personal data we collect to personalize the content and offerings on our website. The marketing offers that are displayed to you may be selected based on other information we have collected about you over time by contact and demographic information, popular items, as well as other information related to your use of our website. However, we do not carry out fully automated processing that would have legal effects for you.

We process data about your behaviour on our website, which allows us to obtain information that enables us to continuously improve our website for you to make it as user-friendly as possible. We may also process your personal data to generate various statistics, such as tracking traffic or measuring the effectiveness of advertising, as well as to test new functionalities of our website. Data about your behaviour on the website is also important for any prevention of attacks on our website.

You can also create certain content on our website. If you choose to write a review on products you have purchased, we process your personal data in order to process and display this review. If you engage in a discussion on our blog articles and write a comment, we process your personal data for the purpose of processing and displaying this comment.

Customer support and communication

We are constantly striving to improve the service that our customer service provides, and in order to respond to your requests as quickly as possible and to provide this service, we need your personal data to successfully process your requests or troubleshoot potential problems in the performance of your purchase contract. If you contact us by phone, we will record your call with us with prior notice so that we can continue to improve our service.

We also use the collected personal data for the purpose of communicating with you and customising it individually. For example, we may contact you by phone, email or other means to remind you that you have an unfinished purchase or to help you finalize your order. In addition, to tell you the current status of your request, order or claim or to obtain additional information from you about it.

CCTV footage

We install CCTV systems in our premises and other areas to protect our legitimate interests in order to protect our property and yours.

Notice of availability of goods

If you set the availability watch function for an unavailable item, we will inform you when the product is back in stock by a message sent to the e-mail address you have provided.

Satisfaction surveys on rating portals

In connection with your purchase, you may also receive a request for an evaluation via the evaluation portal of your choice. In this case, the purpose of the processing is to determine satisfaction.

Improving services

We use your personal data to continually improve our services and systems, including adding new functionality. We also process personal data to make informed decisions using aggregate analysis and business intelligence, based on our legitimate interest, which is based on the freedom to conduct business and the need to improve the services we provide to compete successfully. However, in order to ensure that your rights and interests are sufficiently protected, we use personal data for these purposes which is anonymised as far as possible.

Protection, security and dispute resolution

We may also process your personal data to ensure the protection and security of our customers and systems, to enforce our rights and legal claims, to detect and prevent fraud, to resolve disputes or to enforce our agreements. We may also process personal data for the purposes of any inspections carried out by public authorities.

• Without your consent based on the performance of a contract, the performance of a legal obligation or our legitimate interests;
• Based on your consent.

Fulfillment of the Purchase Contract

If you make a purchase with us, or send an order, a proposal for a purchase contract is created, which is concluded by our acceptance of the proposal in the form of sending the ordered goods. However, in order for us to be able to successfully fulfil this purchase contract or any other contract for goods or services, we need a large amount of your personal data entered via the order form. The specific data that we process in this case is set out in Article 1, paragraphs a) and d).

Fulfilling legal obligations

We also have to fulfil certain obligations imposed on us by applicable law. If we process your personal data to comply with these obligations, we do not need to obtain your consent for such processing. On this legal basis, we specifically process your identification and contact data as well as your order data. The specific data that we process in this case is set out in Article 1, paragraph a).

Consent

For the purpose of sending you commercial communications via email, we may process your personal data on the basis of your consent. You can withdraw your consent and unsubscribe from receiving commercial communications at any time. The specific data that we process in this case is set out in Article 1, paragraph b).

We also ask for your consent if you plan to post a review of the purchased goods, comment on the blog or set up availability monitoring. Even in these cases, you can of course withdraw your consent at any time. The specific data that we process in this case are listed in Article 1, paragraphs c) and f).

Legitimate interest

We also process your personal data on the basis of legitimate interest in order to improve and adapt the services provided, to determine whether the order has been processed to your satisfaction and to promote the products and services offered more effectively. This includes in particular the data referred to in Article 1, paragraphs c) and d).

We may also send you commercial communications about similar products to those you have purchased from us on the basis of a legitimate interest in direct marketing. However, this is only on the condition that you do not object to such processing. The specific data that we process in this case is set out in Article 1, paragraph b).

We also have a legitimate interest in the protection of legal claims, internal records and the control of the proper provision of our services. In this case, we process all categories of personal data referred to in Article 1.

Our legitimate interest also lies in sending a request for an evaluation of the purchase made via the selected evaluation portal. The specific data that we process in this case are specified in Article 1, paragraph g).

The processing of your personal data on the basis of legitimate interest also takes place when you visit our premises, which are monitored by CCTV for the protection of property. You can object to this processing at any time. The specific data that we process in this case are listed in Article 1, paragraph e).

Fulfillment of the Purchase Contract

We may transfer your personal data to the following entities:

• Companies and manufacturers on the basis of the performance of the purchase contract;
• Payment service companies for the purpose of processing payments based on your order, i.e. the performance of the purchase contract;
• Transport companies for the purpose of delivering the products or services you have ordered and resolving complaints, including withdrawal from the purchase contract;
• Suppliers of goods or service centres in connection with a claim for goods or services ordered by you;
• Business communication partners who are bound by confidentiality obligations and may not use your personal data for any other purpose;
• Marketing tool providers who help us personalize offers and content;
• Social networks if you communicate with us through them or share content using social plugins;
• Providers of tools for customer service communication with you, or possibly external call centers;
• Customer satisfaction survey partners;
• Technology providers and cloud service providers;
• To legal or financial representatives, courts for the purpose of processing tax documents, debt recovery or other reasons arising from the performance of our legal obligations;
• Public authorities in the event of enforcement of our rights (e.g. the police).

Transfer of data outside the EU

When transferring your personal data to our processors, we may in some cases also transfer personal data to third countries that are not part of the European Union and that do not provide an adequate level of protection for personal data. However, such transfers will only be made by us if our processor undertakes to comply with the standard contractual clauses issued by the European Commission, which are available here.

Processing time

We primarily process your personal data for the duration of our contractual relationship, i.e. the purchase contract. We are obliged to process personal data that are necessary for the performance of all our obligations, whether these are obligations arising solely from the contract concluded between us or from generally binding legal regulations, for the period of time stipulated by or in accordance with these legal regulations. For example, in the case of accounting documents issued by us, we, as the controller, are obliged to keep information about you for at least 10 years from the date of issue.

In order to fulfill your requests and provide quality customer service, we process your personal data until the conclusion of our contractual relationship, including 1 year after the end of the warranty period of the purchased goods in order to resolve potential disputes.

If you communicate with us through our customer service, we keep personal data from the communication for 2 years, including call recordings, which are monitored.

If you give us your consent to receive commercial communications, this consent is valid for a period of 4 years or until revoked. Similarly, if you give us your consent to notify you of the availability of the goods you are viewing, this consent is valid until we send you the availability information, but for no longer than 1 year or until it is withdrawn. Consent given by submitting your review of an item is valid for 6 years or until revoked. If you create content within our blog posts, consent granted by submitting your comment on such post is valid for 2 years or until revoked.

In other cases, the duration of the processing of your personal data results from the purpose of the processing or is determined by binding data protection legislation. After the expiry of the specified processing periods, your personal data is automatically deleted.

Security

The personal data we collect and process about you is transmitted to us in an encrypted form, using the SSL (secure socket layer) encryption system. This system ensures that your personal data is safe when your browser communicates with our server. We secure our website and other systems we work with by using appropriate technical and organisational measures against the loss and destruction of your personal data, as well as against unauthorised access to, alteration or dissemination of your personal data.

We are continuously improving this security and we also require our processors to demonstrate that their systems comply with the GDPR.

If you register, your customer account can only be accessed by entering your chosen password. We do not have access to your password as we store it in encrypted form, which is not reversibly decryptable, even by us.

We would like to urge you, among other things, that it is essential that you do not disclose your login details to third parties. We recommend that you log out of your customer account when you have finished your activity, especially if you share the device with other users. We do not accept responsibility for any misuse of your password unless we have directly caused the situation.

What cookies do we use?

The cookies we use on our website can be divided into 2 basic types:

• Short-term, so-called "session cookies", which are deleted immediately after you stop visiting our website;
• Long-term, so-called "persistent cookies", which remain on your browser or device for a certain period of time or until you manually delete them.

Cookies can also be divided according to their functionality into:

• Essential, which are technical and functional cookies that are important for the basic functionality of the website. Without these cookies you would not be able to add items to your basket, place an order or log into your customer account;
• Analytical to help us improve the user experience of our website by understanding how users use it. They also allow us to analyse the performance of different sales channels;
• Remarketing, which we use to personalize the content of ads and target them correctly.

In practice, we use the above cookies for example for:

• Proper shopping cart functionality so that you can complete your order as easily and quickly as possible;
• To remember your login details so you don't have to re-enter them;
• To best tailor our website to your needs by tracking your traffic, your movement around the website and the features you use;
• Knowing what ads you are viewing so that we don't show you ads for products you are not interested in in the future.

Some cookies, including their content, may collect information that may subsequently be used by third parties and which, for example, directly support our advertising activities ("third party cookies"). For example, information about products purchased on our website may be displayed by an advertising agency in the context of displaying and customising advertising banners on the websites you view. However, these cookies are in an anonymised form for third parties and you cannot be identified from this data.

How can you restrict cookies?

The setting of cookies is part of the internet browser you use, and most browsers automatically accept cookies by default. You can refuse cookies completely or limit them to the types you select via your browser. However, this will also restrict the functioning of our website and you will not be able to use the full range of functions offered by us, including logging into your customer account.

Alternatively, you can also use the browser's anonymous mode, which does not completely prevent the use of cookies, but better anonymises them and does not store the history of the websites you visit.

For information on how to set preferences for cookies, please see the links below or other internet browser documentation:

• Chrome
• Firefox
• Internet Explorer
• Microsoft Edge
• Opera
• Android
• Iphone a Ipad

You can also find an effective cookie management tool on youronlinechoices.com.

Right of access

You have the right to request free information about the processing of your personal data - what data we process about you, for what purpose and for how long, where we obtain your data and to whom we transfer it. As part of your right of access, you can also ask us to send you a structured, machine-readable format of the processed data. We will be happy to generate a copy for you after proper identity verification, just send your request to the following email address.

Right to rectification

If you find that the personal data processed is incorrect or incomplete, you have the right to request its correction. We will be happy to correct or complete your data without undue delay.

Right to erasure

In some cases, you can exercise your right to erasure of the personal data we process about you. We will delete or anonymise your personal data without undue delay. However, this does not apply to those personal data that we need to comply with our legal obligations and that we are required to retain by law (e.g. to process an order that has already been placed) or to protect our legitimate interests. Personal data will also be destroyed if the data is no longer required for the stated purpose or if the storage of your personal data is inadmissible for other statutory reasons.

Right to restriction of processing

In some cases, you can also exercise your right to restrict the processing of personal data we process about you. You can request that the personal data marked by you is not subject to further processing for a limited period of time.

Right to portability

You have the right to obtain from us any personal data you have provided to us that we process on the basis of your consent. We will provide you with the personal data in a structured and machine-readable format. We will be happy to generate the data for you in this format, just send your request by email.

Right to object to processing

You have the right to object to the processing of your personal data based on our legitimate interest. If the processing is for marketing purposes, we will stop processing the personal data without undue delay. However, in other cases we will do so according to a reassessment of our legitimate interests and your rights and grounds.

Right to lodge a complaint

The exercise of the rights and procedures set out above does not limit your right to lodge a complaint with the relevant supervisory authority. You may exercise this right in particular if you believe that we are processing your personal data unlawfully or in violation of generally binding legal regulations. The entity responsible for handling customer complaints is the Office for Personal Data Protection, with registered office at Pplk. Sochor 27, 170 00 Prague 7, ID No. 70837627.